Many members of Australia's Chinese community were brought up to believe same-sex relationships are abnormal, and with the SSM debate becoming more prominent in recent months, a divisive split is emerging.The ugly side of the debate has deterred many from speaking publicly on the issue, including Nancy and April who represent both sides of the debate but wish to remain anonymous for fear of repercussions.We Chat’s latest move comes hot on the heels of Alibaba’s announcement that it will work with state broadcaster CCTV to give away red envelopes containing a total of 200 million yuan (US.4 million) during the latter’s wildly popular New Year’s Gala.

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Nancy says most of the people in the We Chat groups she is in are against same-sex marriage or the Safe Schools program.

They tend to think these are two issues that are related.

The much-anticipated programme saw a record amount of money exchange hands for last year’s Mid-Autumn Festival on September 27, with 2.2 billion red envelopes sent via We Chat in one day, according to Tencent.

These de facto digital vouchers can be used to make online payments on We Chat, like booking movie tickets or meals, topping-up phones, reserving air and train tickets, or hailing a cab using China’s market-leading app Didi Kuaidi, or even buying insurance or other financial products.

She believes, however, things are far beyond being that simple.

Although Nancy can't identify what will be released once the "box" is open, she said the Safe Schools program which was also heatedly debated in the Chinese community, is a very good example."For example, everybody is talking about things like we won't be putting in dad or mum when filling in forms, instead we have to put in 'parent' which doesn't identify the gender," Nancy explains, saying this is what has been discussed in the We Chat group chats.

“One of my friends earned dozens of red envelopes for her photo.

She wrote an enticing caption that read ‘Come to see my secret honey’.

This serves as an enticement for others in their social circle to send over a red envelope - containing money or redeemable vouchers - as this is required to make the picture clearly viewable.

We Chat ran an hourlong trial of its newly upgraded red packet programme on Tuesday afternoon and over 18 million users joined in and uploaded photos, according to Everyone I know was talking about We Chat’s red envelope photo topic,” said Liu Chunchun, a clerk based in the city of Shenzhen in southern Guangdong province.

Tencent launched the popular function that lets people send red envelopes in January 2014.