It was a year later when OKCupid founder Christian Rudder published , a book which collects illustrated data visualizations with stats from OKC user profiles.

racism dating online-90

Generally, most users on OKC — and by extension, other sites — “swipe left” on black women and Asian men the most.

When Hadiya Roderique created her Tinder profile, the 36-year-old lawyer and Ph D student was told she'd be "bombarded" by messages from eager men on the online dating app.

"When you conduct interviews with people, they generally express that they are happy to date outside their race," she said.

But the lack of interest in her Tinder profile led her to suspect the opposite might be the case.

And users were also more likely to view their bodies as sexual objects.

This is hardly surprising given that Tinder’s “evaluative factors” have the potential to intensify preexisting cultural beauty ideals.So Roderique took her experiment a step further, using photo editing techniques to change her own image so she would appear to be a blonde-haired, blue-eyed Caucasian."She was the most popular of all," Roderique said, adding that her race-swapped profile received 64 messages in three days.She'd put together what she thought was a witty profile, accompanied by several attractive photos.It seemed like an easy way to dive back into the dating pool after leaving a relationship.Black women and Asian men make up two demographics that have been long stigmatized as not-ideal sexual and romantic partners. It’s that the app compiles data on the quick preferences, and prejudices, of millions around the world, exposing an uncomfortable and racist reality.