The series featured promotional clips from various popular artists, but was canceled by its distributor in 1971.

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The service was no longer active by the time MTV launched in 1981.

In 1977, Warner Cable a division of Warner Communications and the precursor of Warner-Amex Satellite Entertainment launched the first two-way interactive cable television system named QUBE in Columbus, Ohio. One of these specialized channels was Sight on Sound, a music channel that featured concert footage and music-oriented television programs.

CBS rejected the idea, but Williams premiered his own musical composition "Classical Gas" on the Smothers Brothers Comedy Hour, where he was head writer.

In 1970, Philadelphia-based disc jockey Bob Whitney created The Now Explosion, a television series filmed in Atlanta and broadcast in syndication to other local television stations throughout the United States.

Its ratings had been said to be failing systematically, as younger viewers increasingly shift towards digital media, with yearly ratings drops as high as 29%; thus there was doubt of the lasting relevance of MTV towards young audiences.

In April 2016, MTV announced it would start to return to its original music roots with the reintroduction of the classic MTV series MTV Unplugged.In 1974, Gary Van Haas, vice president of Televak Corporation, introduced a concept to distribute a music video channel to record stores across the United States, and promoted the channel, named Music Video TV, to distributors and retailers in a May 1974 issue of Billboard.The channel, which featured video disc jockeys, signed a deal with US Cable in 1978 to expand its audience from retail to cable television.Two contestants (first a female followed by a male) have to pick one out of fifty people for a date. They first sit at a chair with a large mirror behind so that they won't see the fifty people and choose from a big board what qualities (i.e. Then in the second round, the contestant asked the remaining amount of people (about seven) from the first round to do something that could be considered embarrassing. Pittman, who later became president and chief executive officer (CEO) of MTV Networks.