A customer’s frustration or need that has yet to be filled is called a pain point, and marketing teams mine social media and message boards for these pain points.

Marketers such as Markus Allen turn these pain points into profit: “Armed with these pain points, we can either write new content (for a blog or for an article) or create benefits/advantages for our advertising.” In addition, pain points can turn into sales opportunities with customers.

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Live chat is different from a phone call, since all replies must be short sentences that get right to the point. There is an art to knowing when to ask a question and when to offer solutions or additional products.

If you want to get started on live chat today, be sure to scan this list of chat software reviews.

In this post we’re going to get into why live chat can improve your business and tips on how to maximize its effectiveness.

A study called “Making Proactive Chat Work” that was conducted by Forrester Research found the following: “Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.” An online chat system provides customers immediate access to help.

Have a general question about Namecheap products or services? Click the "Live Support Online" button below to connect with one of our helpful support staffers or consult our Knowledgebase for an answer.

When starting a new chat session, describe your question/issue in detail in the "Your Question:" field.

Putting your Username, Support PIN and domain name (if available) there will speed up our investigation of your request, as well as the verification process.

The trouble with online shopping is that many customers are disconnected from someone who can answer their questions in real time with precision.

Here are some important tips to ensure you make the most out of live chat software: Thankfully, all chat software websites provide live chat support, so you can test their products while you shop around.

Besides finding the right software, companies using live chat will need to provide specialized training for their employees.

An ATG Global Consumer Trend study found that 90% of customers consider live chat helpful and an survey found that 63% were more likely to return to a website that offers live chat.