This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.

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Further, during this period, the usage among 18- to 24-year-olds tripled, while that among 55- to 65-year-olds doubled.

Niche sites cater to people with special interests, such as sports fans, racing and automotive fans, medical or other professionals, people with political or religious preferences (e.g., Hindu, Jewish, Christian, Muslim, etc.), people with medical conditions (e.g., HIV , obese), or those living in rural farm communities.

Online dating services also differ widely in their revenue streams.

Some sites are completely free and depend on advertising for revenue.

Because online dating takes place in virtual space, it is possible for profile information to be misrepresented or falsified.

While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities.There are mixed opinions regarding the safety of online dating.Over 50% of research participants in a 2011 study did not view online dating as a dangerous activity, whereas 43% thought that online dating involved risk.Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.Most services also encourage members to add photos or videos to their profile.Some have a broad membership base of diverse users looking for many different types of relationships.