Ads for dating
The convenience of online dating paired with the universal pursuit of love has made dating websites and apps extremely popular platforms with large user bases and plenty of marketing opportunities.
of Americans were looking for connections through websites and apps.
In 2005, nearly one-third of Americans believed that those who used online dating services were desperate.
This presents an interesting possibility for marketers to tie their brands to the pursuit of finding love.
Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.
For individuals between the ages 55 and 64, online dating usage has doubled from 6% and 12% between 2013 to 2015.
Online dating for adults ages 45-54 also increased 5%.
1695: The First Personal Ads According to history professor H. Cocks (seriously --The Best Name Ever for an academic) personal ads began as a way to help British bachelors find eligible wives.
One of the earliest personals ever placed was by a 30-year-old man, with "a very good estate', announcing he was in search of 'some good young gentlewoman that has a fortune of £3,000 or thereabouts." (£3,000 is equivalent to roughly £300,000 today.Online dating has become a destination for people looking for positive changes in their lives.As the number of single people grows and the popularity of online dating rises, advertisers could benefit from marketing on online dating platforms.Marketers can place advertisements in dating apps with confidence that the ads will be seen by a large audience. For straight couples, that number is closer to 1 in every 4 couples.The efficacy of dating apps suggests that online dating is here to stay, and may even gradually replace traditional avenues for finding romance.We encourage you to explore the site and browse through the 1000s of photos of our single Italian women and men that have a profile on the site.